By aligning with Millenial values.
Millenials know that their actions affect the environment.
They are young customers who were raised on technology and social media, with high awareness of themselves and their influence. They are used to tailoring the world around them to create personal and meaningful experiences that reflect…
Ask your accountant.
Market share does not equal profits.
Several studies have proved that cooperation is more profitable than competition, because the characteristics of each player generate opportunities for others, minimising the cost of defending your own market share.
Fighting is inefficient and should be reserved for when there are no alternatives. Unfortunately,…
Facebook is still learning the meaning and marketing value of accuracy.
Image credit: http://blog.jammer-store.com
Everything that you type in a What’sApp conversation is being collected by Facebook. This is going to result in angry e-mobs and concerned bloggers, who will protest again this violation to their privacy on What’sApp, Instagram and, of course, Facebook.
Many of them, of course,…
By doing what others can’t or will not do to look better.
An advantage is only validated by your target customers.
Brands rely on competitive advantages to look better than their competition. This helps brands to drive…
Square lost its momentum.
It’s an expensive way to process credit card payments in the physical world that cannot be easily used for digital payments, whether desktop or mobile, because most shopping cart systems already use PayPal.
PayPal is device agnostic.
It has been the standard for a while and also has a plug-in reader for your mobile devices, making it a better all-around solution for…
With leadership, management and automation.
Speed costs money, whether you invest to accelerate the delivery of results or spend it to get unstuck, after a mistake.Remove obstacles.
There are obstacles to any idea. Some are based on equipment and money, but others are caused by your own team.
Many objections raised by your team will be valid, but some are just temper tantrums and envy.…
Because you could create something that nobody would buy.
We all fall in love with our brainchildren, it is normal. I like to think of them as foster children who should generate revenue, in order to justify their upkeep. Otherwise, I would let them go.
This doesn’t mean that your shouldn’t constantly experiment with enhancementsthat could increase your bottom line. Simply follow a few rules to…
The product life cycle is a tool to forecast demand fluctuation over time.
The Product Life Cycle helps marketers to understand how the demand for their products or services should fluctuate over time, giving them insights on what to attempt and when.
What does the curve indicate?
The classic curve compares sales volume against time. It’s useful to estimate your cost per customer.
Be assertive: 80% of your sales are driven by 20% of your marketing.
The 80/20 rule helps marketers to forecast sales and cost per customer.
The Pareto Principle or Principle of Factor Sparsity, as this rule of thumb is called, states that distribution of resources and results is uneven, which can help you to forecast your ROI and make informed marketing decisions.
Cheap means insufficient, which forces you to lower your prices.
Image Credit: http://imgur.com/6cqXAQl
The Joint, chiropractic clinic.
The Joint, a chiropractic clinic, had just…