The future of many agencies is in storytelling and consulting, because nobody needs an order taker anymore.
Ad tech enables anyone to buy ads and place them where their data shows as good placements. There is no point in trying to be more…
Landing pages are a tactic to increase conversion of site visitors into subscribers, leads and buyers.
Landing pages are standalone pages with a single purpose, without links to your main website, outside a call to action, in order to limit the available options to your…
Real-time marketing means making your brand (or benefits) relevant on the fly, based on instant feedback about a current event.
- Up-selling and cross-selling
- On-the fly donations to a novelty cause
(If enough influencers are already talking about it)
Real-time marketing must be in your marketing plan.
Real time marketing implies allocating resources in advance, based on your company’s i…
By integrating marketing with the rest of your company to achieve business goals. A marketing plan is part of the implementation of a business model, which defines a company and its reasons to exist. The Benefits of a Marketing Plan.
A marketing plan is a road map for everyone in your company. Marketing and sales require the best…
Winners question even their own excuses to shed light on potential underlying problems that could threaten the outcome of a plan.
Image Credit: shewhoseeks.blogspot.com
The difference between “winner” and “loser” is a mindset, not defined partial results, because most successful ideas are preceded by some failed experiments. This involves some frustration. Lack of experience, for example, can…
I do it with creativity and cynicism. Marketers can get out of difficult times by either improving a situation to resemble what it is supposed to be or rethinking a situation to create new value.
Sometimes we change our reality by actively rearranging assets to make a statement. When we can’t change what’s outside, we can be have fun all the same. Being cynical helps.
Remember that “Beauty is in…
Product development means maximising profits by designing products and services to increase their market fit.
Recommended: What is Iterative Design?
Product Development helps companies to increase their profits.
Many large companies either have Research and Development departments or hire an external firm, to make certain that they achieve optimal product-market fit.
Insights are generated by…
What is key information to learn about my clients for market research?
Asked 3 days ago* by S. Thomas Warden in Advertising & Marketing
I read everywhere that I need to be sending out surveys and getting to know my clients better in order to improve my product, but what questions are important to ask? There are a lot of templates for buyer personas out there and can’t tell what information is…
Horizontal Integration increases market share and prices by building or acquiring other companies.
Companies that choose Horizontal Integration as a growth strategy are trying to control more of their target market, by adding brands and overwhelming their competitors with a higher share of voice.
Controlling more brands in the same industry allows companies to reach different buyer personas, who…
My posts are back!
Thank you for waiting until the hosting crisis was over. Listen to Melody Gardot beautifully describe how I felt being a Bluehost customer and support her work! I discovered her today and her voice guided my thoughts.
Listen to the song while you read.
Entrepreneurs are simply those who understand that there is…