Advertising is paid communication that shows large groups of target customers why they should buy from you.
It will probably take several contacts with your brand for your target customers to buy from you, if they ever do. There are many known alternatives for them, but your target customers will not buy until they are ready.
Many purchases are decided over time and most of your target…
A chilling visual history of Google’s algorithm updates.
In the beginning, Google’s search engine was unreliable. It ranked sites based on keyword density and number of backlinks.
Soon after, the gurus came. Even though Google has always been ambiguous in regards to rules, they keep saying “write for people, not for us (we want to sell you Adwords clicks)”.
The lack of regulation turned…
What is outsourced marketing?
What is shared brand ownership?
What is a reference group?
Reference groups influence purchase decisions with thought leadership.
The preferences among…
What is purchase intent? * CURRENT DRAFT *
Purchase intent is the likelihood that a shopper will buy from you.
What is the Family Life Cycle?
The Family Life Cycle is a segmentation tool used to make your goods relevant.
The Family Life…
What is positioning?
Positioning is the reason why your target customers buy or don’t buy from you.
What is iterative design?
Iterative design is a methodology to maximize ROI.
You are not going to fully understand an…