I do it with creativity and cynicism. Marketers can get out of difficult times by either improving a situation to resemble what it is supposed to be or rethinking a situation to create new value.
Sometimes we change our reality by actively rearranging assets to make a statement. When we can’t change what’s outside, we can be have fun all the same. Being cynical helps.
Remember that “Beauty is in…
Product development means maximising profits by designing products and services to increase their market fit.
Recommended: What is Iterative Design?
Product Development helps companies to increase their profits.
Many large companies either have Research and Development departments or hire an external firm, to make certain that they achieve optimal product-market fit.
Insights are generated by…
What is key information to learn about my clients for market research?
Asked 3 days ago* by S. Thomas Warden in Advertising & Marketing
I read everywhere that I need to be sending out surveys and getting to know my clients better in order to improve my product, but what questions are important to ask? There are a lot of templates for buyer personas out there and can’t tell what information is…
Horizontal Integration increases market share and prices by building or acquiring other companies.
Companies that choose Horizontal Integration as a growth strategy are trying to control more of their target market, by adding brands and overwhelming their competitors with a higher share of voice.
Controlling more brands in the same industry allows companies to reach different buyer personas, who…
My posts are back!
Thank you for waiting until the hosting crisis was over. Listen to Melody Gardot beautifully describe how I felt being a Bluehost customer and support her work! I discovered her today and her voice guided my thoughts.
Listen to the song while you read.
Entrepreneurs are simply those who understand that there is…
Owning your supply chain to increase your bargaining power.
Vertical integration allows companies to control supplies and distribution, in order to maintain lower and predictable costs that will give a company an advantage over existing and potential competitors.
Companies need to decide how they will design and build the customer experience to make it advantageous to both parties.Vertical…
Perhaps those who focus on creating value, instead of deliverables.
It is often a courtesy to refer to a worker as a professional, regardless of his job. Professionals often need accreditations and work based on best practices.
We are less professional than a plumber.
I did go to college for my marketing degree, but I don’t need a license to execute ideas that I still don’t have. A “creative”…
By fixing someone else’s problems in exchange for profits.
A business model is an idea validated by facts and interpretation of data. Business models precede strategies and give management the basic tools to create one by organising all the elements that will conform its backbone.
Learn what can make your company competitive.
What makes you think that you can go into business?
By reading this post.
Finding royalty-free sound is complicated because of copyright, which is good. You wouldn’t want that podcast or video you are planning to make with someone else’s material to be plagiarised, correct?
There are many sources of royalty-free music that can be used by anyone who needs audio for a creative piece. Many of them are widely known and their files will remind you of…
By aligning with Millenial values.
Millenials know that their actions affect the environment.
They are young customers who were raised on technology and social media, with high awareness of themselves and their influence. They are used to tailoring the world around them to create personal and meaningful experiences that reflect…