Marketing Main Street

Boiled down case studies to help small businesses by presenting them with actionable information applied to situations they can relate to.

What is the Value of this IT Company which Caters to Startups?

What is the Value of this IT Company which Caters to Startups?

“What would be your advice for the mission, promise, proposition value, and business strategy of a technology accelerator aiming at early-stage startups? After a difficult first year, our company is already in position to start developing our challenge of becoming a full-stack technology accelerator, bringing a new concept to startups and entrepreneurship.I am sharing with you a resume of the…

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How to Make a Compelling B2B Product Description?

How to Make a Compelling B2B Product Description?

“How can I make a more compelling product description for b2b products?” – Quora

(The functions and services are similar to those of competitors)

  • How to take photos of b2b products (electronics)?
  • How to discover the pain points among my customers?
  • Do I need to make a different description for different customer segments?
  • What’s the difference between a b2c and a b2b product description?”
Hint:

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What Do Winners Do About Excuses? | LinkedIn

What Do Winners Do About Excuses? | LinkedIn

Winners question even their own excuses to shed light on potential underlying problems that could threaten the outcome of a plan. Image Credit: shewhoseeks.blogspot.com

Image Credit: shewhoseeks.blogspot.com

The difference between “winner” and “loser” is a mindset, not defined partial results, because most successful ideas are preceded by some failed experiments. This involves some frustration. Lack of experience, for example, can…

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How Do Marketers Overcome Negative Experiences?

How Do Marketers Overcome Negative Experiences?

I do it with creativity and cynicism. Marketers can get out of difficult times by either improving a situation to resemble what it is supposed to be or rethinking a situation to create new value.

Sometimes we change our reality by actively rearranging assets to make a statement. When we can’t change what’s outside, we can be have fun all the same. Being cynical helps.

Remember that “Beauty is in…

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What to Ask Parents of ADHD Children Before Marketing a Game to Help Them?

What to Ask Parents of ADHD Children Before Marketing a Game to Help Them?

What is key information to learn about my clients for market research?

Asked 3 days ago* by S. Thomas Warden in Advertising & Marketing

I read everywhere that I need to be sending out surveys and getting to know my clients better in order to improve my product, but what questions are important to ask? There are a lot of templates for buyer personas out there and can’t tell what information is…

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